Geo Fencing

Programmatic Display

We Use Geofencing Marketing To Drive Leads, Sales, Brand Awareness And Engagement

See How Geo fencing Marketing Could Work For You

Our Geo fencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:

Manufacturer wanting to reach potential customers at Trade Shows, Competitor Locations, Dealer Locations, Customer Homes, Places of Work, etc…

Trade Show Exhibitor who wants to advertise at an event.

Large companies have always had an edge - until now

Thanks to an exclusive partnership agreement can access the same tools and technologies and make them available to our regional and local clients.

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Key Geo Fencing Benefits

•  Only Need Location Services of Mobile Device Turned On.
•  90% of individuals typically have location services turned on
•  Does not require Physical BEACONS
•  Location File Import and Export Capability
•  Granular Localization via Custom Shapes & Sizes
•  Target location visitors or event attendees for 1 day – 30 days
•  Serve ads across the 600,000 App’s we have access to
•  Retarget customers who visit or commute through any
  geofenced location

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Location based advertising

How Geo Fencing Advertising Works

  • A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
  • When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
  • As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
  • User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
  • Via what we call geoframing, we can even reach users who have visited those same locations in the past two years.

Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting be it New York, Chicago, Washington DC, Los Angeles,  Atlanta, GA or even Miami FL.

Location Based Advertising (Geo-Fencing)

Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.

Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Is My Advertising Producing Actual Walk-Ins To My Store?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions

Learn more about Conversion Tracking >

Target 1,000 To 1,000,000 Home Addresses With Laser Precise Addressable Geofencing

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
  • More Precise Than IP TargetingAddressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Geoframing – Geofencing Past Events & Places People Visited

You know we can geofence events and locations people are actively frequenting or attending.  But we can also do what’s called geoframing, which enables us to target locations people have visited up to 2 years in the past.  When you had an event that was canceled and you still wanted to reach that same audience who attended that even last year, or you’re a consumer brand and want to reach coffee lovers who have visited a Star Bucks in the past year, geoframing has several different use cases:

  • Events, Conferences, and Trade Shows that have occurred in the past 2 years
  • Locations you know your audience has frequented in the past 3 – 6 months
  • Competitor locations you know your competition has frequented in the past year
  • Customer Loyalty program in working to reach those who visited your building to ensure you’re remaining top of mind

As part of your standard geofencing campaign, geoframing can be a great compliment to any programmatic campaigns you’re looking to run.

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Real Time Dashboard To Measure All Campaigns

24/7 Dashboard Analytics Reporting

Don’t wait a full month before you receive robust reporting.  Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

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What Is Programmatic Display Advertising?

Programmatic Display

Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.  See all of the programmatic solutions our team can provide.

Geo Fencing

Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.

Conversion Zone Tracking

With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.

Site Retargeting

Your best customers are those who already expressed an interest.  Our site retargeting is unparalleled to others.

Search Retargeting

Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.

CRM Retargeting

Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

Keyword Contextual Targeting

We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.

Programmatic Video

Video is now just as powerful as static Ads.  We can layer video onto practically all of our programmatic solutions.

Event Targeting

Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).

Demographic Targeting

Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.