Site Retargeting

Programmatic Display

Your best audience are those who have already expressed interest in your brand

Retargeting Can Lead To 147% Higher Conversion Rate Over Time In Certain Industries When Used In Combination With Prospecting.”

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Omnichannel Site Retargeting

The National Retail Federation study highlights a common shopping behavior where 72% of customers abandon their shopping carts without making a purchase. If the retailer takes no action, only 8% of these customers are likely to return and complete their transactions. However, when the retailer actively retargets these abandoned carts with advertising, an impressive 26% of these customers are encouraged to come back and finalize their purchases. This results in a significant 3x increase in sales, demonstrating the potential of retargeting strategies in recovering lost sales opportunities.

Our primary objective is to help our clients achieve that substantial increase in sales and engagement. We accomplish this by enabling you to maintain a connection with the individuals most likely to complete a purchase: those who have previously engaged with your brand or offerings. This strategic approach ensures that you continue speaking to a receptive audience, increasing the likelihood of conversions and fostering long-term customer relationships.

Your best audience are those who have already expressed interest in your brand

Through site retargeting, your investment in various marketing channels such as print, direct mail, digital advertising, billboards, TV, and radio can be optimized. This strategy allows you to maintain communication with individuals who have previously visited your website, ensuring that the dollars allocated to these other advertising channels work more effectively. By retargeting website visitors, you can keep your brand top-of-mind and encourage them to convert, ultimately maximizing the overall impact of your marketing budget.

Site retargeting is undoubtedly a highly effective advertising tactic that can significantly enhance any digital marketing campaign. By targeting individuals who have already shown interest in your website or products, it allows you to re-engage them, nurture leads, and increase the likelihood of conversions. While it's a powerful strategy, the best approach may vary depending on specific campaign goals and target audiences. Nevertheless, site retargeting is a valuable tool that should be considered in many digital marketing strategies.

How We Execute Omnichannel Site Retargeting Campaigns

The ROI from omnichannel site retargeting campaigns often outperforms standard digital advertising by a significant margin, typically delivering 3 to 4 times better results. What makes it even more appealing is that our company specializes in site retargeting that extends beyond just the Google Display Network. Moreover, the setup process is straightforward and doesn't demand a substantial upfront investment. We have the capability to conduct site retargeting across various platforms and ad networks, ensuring your message reaches your audience through multiple channels for maximum impact.

We frequently emphasize that site retargeting is consistently among the top three tactics that enterprises should consider implementing. This is primarily because it allows you to target the valuable in-market audience that visits your website. By re-engaging with these individuals and tailoring your advertising efforts to their interests, you can effectively drive conversions and maximize the return on your marketing investments.

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Key Geo Fencing Benefits
  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
  • Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to
  • Retarget customers who visit or commute through any geo-fenced location
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What Is Programmatic Display Advertising?

Programmatic Display

Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.  See all of the programmatic solutions our team can provide.

Geo Fencing

Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.

Conversion Zone Tracking

With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.

Site Retargeting

Your best customers are those who already expressed an interest.  Our site retargeting is unparalleled to others.

Search Retargeting

Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.

CRM Retargeting

Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

Keyword Contextual Targeting

We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.

Programmatic Video

Video is now just as powerful as static Ads.  We can layer video onto practically all of our programmatic solutions.

Event Targeting

Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).

Demographic Targeting

Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.

Real Time Dashboard To Measure All Campaigns

24/7 Dashboard Analytics Reporting

Don’t wait a full month before you receive robust reporting.  Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

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