OTT Advertising

OTT Advertising

Enhancing Audience Targeting through the Synergy of OTT Advertising and Household Geofencing

Supercharge your brand visibility and engagement with the future of advertising!

Harness the power of OTT Advertising to reach your audience where they are. Elevate your marketing strategy now – seize the spotlight and captivate your viewers. Let's transform possibilities into success. Get started today!

Experience a game-changing advantage with our combined Geo-fencing and addressable (household) geofencing technology alongside OTT Advertising. Gain a competitive edge that sets you apart from competitors who have yet to leverage this powerful combination. Witness the effectiveness of mobile location-based advertising in action.

OTT Advetising

Over-the-top (OTT) advertising refers to the delivery of video content over the internet, bypassing traditional cable or satellite television providers. OTT platforms include streaming services like Netflix, Hulu, Amazon Prime Video, and others. OTT advertising, therefore, involves the placement of ads within the content streamed on these platforms. Here are some key characteristics and aspects of OTT ads:

Targeted Advertising:

OTT platforms often gather user data and preferences, allowing advertisers to target specific demographics and interests. This targeted approach can enhance the effectiveness of ads.

Non-Skippable Ads:

Unlike some online video platforms where users can skip ads after a few seconds, OTT ads are often non-skippable. This ensures that viewers are exposed to the entire ad, increasing the likelihood of message retention.

High-Quality Production:

As OTT platforms offer premium content, advertisers often create high-quality, engaging ads to match the overall viewing experience. This may include visually appealing graphics, compelling storytelling, and professional production values.

Interactive Features:

Some OTT ads incorporate interactive elements, allowing viewers to engage with the content. This could include clickable links, surveys, or other calls to action, providing a more immersive experience.

Cross-Device Targeting:

OTT ads can reach users across various devices, including smart TVs, streaming devices, smartphones, and tablets. This cross-device targeting allows advertisers to maintain a consistent presence across a user's digital landscape.

Metrics and Analytics:

Advertisers can track the performance of their OTT campaigns through metrics such as impressions, completion rates, and click-through rates. This data helps them refine their strategies and optimize future campaigns.

Ad Formats:

OTT ads can take various formats, including pre-roll ads (shown before the content), mid-roll ads (shown during the content), and post-roll ads (shown after the content). Advertisers can choose the format that aligns best with their goals.

Dynamic Ad Insertion (DAI):

DAI enables the delivery of personalized ads to different viewers based on their preferences and behavior. This technology allows advertisers to tailor their messages for specific audience segments.

OTT advertising has become increasingly popular as more viewers shift from traditional cable TV to streaming services. It offers advertisers the opportunity to reach a highly targeted audience in a more engaging and personalized manner.

Key Geo Fencing Benefits
  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
  • Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to
  • Retarget customers who visit or commute through any geo-fenced location
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What Is Programmatic Display Advertising?

Programmatic Display

Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.  See all of the programmatic solutions our team can provide.

Geo Fencing

Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.

Conversion Zone Tracking

With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.

Site Retargeting

Your best customers are those who already expressed an interest.  Our site retargeting is unparalleled to others.

Search Retargeting

Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.

CRM Retargeting

Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

Keyword Contextual Targeting

We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.

Programmatic Video

Video is now just as powerful as static Ads.  We can layer video onto practically all of our programmatic solutions.

Event Targeting

Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).

Demographic Targeting

Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.

Real Time Dashboard To Measure All Campaigns

24/7 Dashboard Analytics Reporting

Don’t wait a full month before you receive robust reporting.  Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

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